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Capsule Collection Weds High Fashion With World Cup Spirit

In a Nutshell

*Fashion designers created looks for hoodies and T-Shirts to represent nations participating in the 2018 World Cup.

*Part of the proceeds benefit a children's charity.

Some mega popular international footballers – soccer players to us Yanks – are known to translate their sporting stardom into being fashion icons off the pitch. Just think of the ever Instagramable David Beckham and Cristiano Ronaldo. Given that, the new Soccer Couture collection of printed apparel tied to the 2018 World Cup makes a lot of sense.

The capsule collection is the fruit of a partnership between online fashion retailer Yoox and SEPP, a publication covering soccer/fashion. The pair enlisted fashion designers to create looks to embellish T-Shirts and sweatshirts. Each graphic represents something about the spirit of a nation whose national football team is participating in the World Cup, the international tournament being played now into July. Participating fashionistas include Vivienne Westwood, Marta Marques and Paulo Almeida, and Esteban Cortazar.

Hearteningly, part of the proceeds from sales of the #YOOXSOCCERCOUTURE capsule collection are being donated to Stars for Children, a charitable foundation founded in 2015 by Russian soccer player Alexander Kerzhakov to support kids in need and help them get involved in sports.

Anyway, without further ado, here are a few samples from the collection:

This design from Isolda supports Brazil – the nation that's won the World Cup more than any other (five times). Designers intend the plants and wildlife in the print, which are native to Brazil, to capture the essence of a big multicultural country that is unified by its love of soccer.

Created by Kolor, this design displays the famous Rising Sun of the Japanese flag. Designers said the idea is to show that passion for soccer can connect people, encouraging unity that helps them to become one – like a single rising sun.

This design from Nio Far x Mwami represents Senegal – sadly now eliminated from the tourney. Still, it's a great design, using the symmetry and position of the Senegal lion as a nod to traditional African masks.

Marques'Almeida came up with this creation that takes the brand's penchant for stripes and divvies the concept up into abstract shapes in the striped colors of Portugal's flag.

Let Freedom Ring with Vintage Americana Clothing

In a Nutshell

*Retro patriotic styles have an enduring appeal.

*Don't limit yourself to Independence Day. There are plenty of opportunities year-round to pitch this trend.

A sea of people in red, white and blue emerge each year to celebrate the Fourth of July with fireworks and festivities. But stars and stripes – particularly with a faded, distressed look – have an unflagging, year-round appeal.

Classic Americana "never goes out of style because it's homegrown and therefore touches on the nostalgic aspect of the unique American spirit," according to the Creative Market blog.

Alternative Apparel (asi/34850) recently released its Americana-inspired apparel line that features the classic red, white and blue in vintage style. The company used a "fabric first" approach to ensure soft, simple and eco-friendly apparel.

"Our Americana collection is the perfect apparel for any [Fourth of July] celebration," says Kevin Miles, director of sales operations for Alternative Apparel. "And beyond our favorite star-studded holiday, the vintage look of these styles is classic and timeless. The elevated stars-and-stripes prints create neutral design elements as a backdrop for embellishment."

Alternative Apparel's Americana collection includes baseball tees, ringer T-shirts, sweatshirts and tank tops.

To achieve a Vintage Americana look, designers typically use dusty reds, dirty whites and faded blues. The perfect balance of all three ensures no color overpowers another. Plus, it's more subtle and retro than the bright and vibrant flag motifs typically deployed for the Fourth of July. Think of any design or aesthetic that brings you back to the good old days. Vintage Americana reflects classic cars, 1970s-era John Travolta films and cozy diners from the 1950s.

Vintage Americana has an enduring patriotic feeling, which thrives despite the challenges the U.S. currently faces, according to Lea Robinson, vice president of sales and marketing for Staton Corporate and Casual (asi/89380). "It's a feeling that never goes away, whereas [saturated red, white and blue looks] feel like we are celebrating more in the moment."

The vintage Americana trend has broad appeal across party lines and demographics. After all, "Vintage is ageless," Robinson says.

"It's really the convergence of three well-established trends — the popularity of classic styles like baseball tees and ringer tees, the appeal of the vintage look and feel, and the drive toward authentic brands," Miles says. "It also connects to the idea of sustainability and durability."

Vantage Apparel (asi/93390) has also been capitalizing on the retail trend by applying vintage design to its merchandise. Even the cover page of this year's Vantage Apparel catalog is rendered in red, white and blue.

"Our design team spent a lot of time researching trends and putting together different ideas for this year's merchandise," says Gina Barreca, director of marketing for Vantage. "We decided on something that would show different colors and patterns that would work for various companies. The colors red, white and blue were up there and we saw an opportunity to go beyond the basic idea."

The Vansport Zen Pullover (3450 men's, 3451 women's) from Vantage Apparel

A screen print with a vintage Americana feel by Vantage Apparel.

This Gildan Fleece Hoodie with Custom Color Draw Cord features decoration with a vintage Americana feel.

Vantage Apparel has also explored the idea of adding the stars and stripes pattern within the fill of a logo to give it a patriotic look. Even clients that have strict logo guidelines have options: "Adding the company established date to a logo or using a small flag as a second placement are easy ways to put a heritage spin to apparel," Barreca says.

The company also recommends screen printing with soft-hand inks and distressed art filters to achieve the vintage and nostalgic aspect of the Americana theme. Soft cotton-rib appliqué also fits with the vintage Americana look.

For J. America (asi/62977), vintage styles have been surfacing in the past few years. Steve Zimmerman, vice president of sales, says that vintage designs continue to be a staple of the company's assortment, because "they are timeless." J. America recently introduced vintage Americana to its Top of the World headwear collection, by adding a vintage wash to the fabric.

Vintage Americana evokes a classic, nostalgic and retro feeling in the wearer. Showing off samples in that style will help you get that message across to clients, Miles says. "Create a trend sheet that captures vintage Americana styles from runways to retail displays," he suggests.

Though vintage Americana is a perfect fit for Independence Day, there's no need to retire the style after the fireworks fizzle and the picnics peter out. Opportunities to use the retro motif abound, suppliers say.

"Our country has gotten very patriotic the last couple of decades, not that we hadn't been prior to then," Zimmerman says. "Between our national holidays, sporting events, the agriculture market and what now seems to be endless election campaigning across the country, there are numerous opportunities for distributors and decorators to work with end users on Americana themes year round."

J. America introduced vintage Americana styling to its headwear collection.

Techdirt Promotional Products Based On Declassified NSA Security Posters

Techdirt is an influential blog that delivers keen insights into technology's legal challenges and related business and economic policy issues.

The Techdirt team is also pretty savvy when it comes to spotting an opportunity for clever promotional products that, in their way, augment the blog's brand and help it to raise funds to support its mission.

Case-in-point: Government Attic recently filed a Freedom of Information Request that resulted in the release of posters the National Security Agency (NSA) made in the 1950s and 60s to remind employees about security. After Techdirt got feedback about the posters, they decided to reproduce the prints on T-Shirts, hooded sweatshirts and coffee mugs. The branded merchandise has been on offer in the blog's swag store on Teespring. All profits from sales of the merch support Techdirt's ongoing reporting on copyright, technology and innovation.

A Techdirt T-Shirt based on an old NSA security poster. See this print on a mug and hoodie here.

The use of once classified information as swag is a nice match for the Techdirt brand. After all, the blog is focused on journalistic digging – on delving deep to uncover the real roots of important issues at the intersection of technology, business and related economics.

Also, quite honestly, the merch is cool in a retro way that we dig. Check out a few examples below.

See this print on a T-Shirt and hoodie here.

See this print on a T-Shirt and mug here.

See this print on a T-Shirt and hoodie here.

See this print on a hoodie and mug here.

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